Gee, what some people will say when they aren't running for reelection anymore:

"The House Republican brand is so bad right now that if it were a dog food, they'd take it off the shelf," said retiring Rep. Thomas M. Davis III (Va.)

Of course the problem is that politics isn't a brand. The GOP did a great job of pulling the wool over everyone's eyes for so long they began to believe their own BS. Now that their tax-cutting, deficit-running, self-regulating, accountability-free government has created a disaster too large to ignore, they want to blame it on bad branding.